This Heartwarming Moment Brought to You by NEA
The following e-mail blast was sent by NEA to its state affiliates today. I've redacted the e-mail addresses and contact information:
Subject: The View - and a PR / Media Opportunity
We have a wonderful media opportunity available to us - but we need your help in making it happen!!
The View is looking for a "school in need," and they've asked NEA to help find that school.
They have a partner putting up the money - and so the story will be The View, PayPal, and NEA (local, state, and national) work together to rebuild/save/reclaim a local school.
Imagine the school version of Extreme Home Makeover.
Obviously the school story needs to be very visual. But they've asked for more.
In working through the type of school they're interested in, they want something that's more than a natural disaster type of example - although that wouldn't be ruled out. But they're particularly interested in the human interest "story-behind-the-story."
Maybe: The auditorium at a school known for its music program burns and all the children's instruments were inside. They don't have the money to rebuild or replace the instruments.
Here's an example of what would not work ... (we know because we asked) a school is devastated by a storm, but they are slowly rebuilding with insurance money and/or federal aid. (They had already checked out the Kansas schools destroyed by tornados and found that insurance was covering the rebuilding efforts.)
We need to hear back as soon as possible. They're pushing to make a decision about the school by COB this Thursday. If you have a school in mind, please send us:
* The name and address of the school
We have a wonderful media opportunity available to us - but we need your help in making it happen!!
The View is looking for a "school in need," and they've asked NEA to help find that school.
They have a partner putting up the money - and so the story will be The View, PayPal, and NEA (local, state, and national) work together to rebuild/save/reclaim a local school.
Imagine the school version of Extreme Home Makeover.
Obviously the school story needs to be very visual. But they've asked for more.
In working through the type of school they're interested in, they want something that's more than a natural disaster type of example - although that wouldn't be ruled out. But they're particularly interested in the human interest "story-behind-the-story."
Maybe: The auditorium at a school known for its music program burns and all the children's instruments were inside. They don't have the money to rebuild or replace the instruments.
Here's an example of what would not work ... (we know because we asked) a school is devastated by a storm, but they are slowly rebuilding with insurance money and/or federal aid. (They had already checked out the Kansas schools destroyed by tornados and found that insurance was covering the rebuilding efforts.)
We need to hear back as soon as possible. They're pushing to make a decision about the school by COB this Thursday. If you have a school in mind, please send us:
* The name and address of the school
* Describe the damage or repairs needed - and the approximate dollar amount of fixing whatever the problem might be (not critical - but helpful)
* Give details about what makes the school so unique (i.e.. demographics, special programs, history, etc.)
* A contact for the school and the local affiliate
* Give details about what makes the school so unique (i.e.. demographics, special programs, history, etc.)
* A contact for the school and the local affiliate
You should send your suggestions and recommendations via email to {redacted}
Thanks for your help with this - It's nice when doing good work can also pay off with major PR opportunities.
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