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December 15, 2008

1)  EIA Exclusive: More from NEA's Post-Election Analysis. Last week, EIA provided details of the efforts of the National Education Association to persuade its members to vote for Barack Obama for President. The union was successful in this regard, moving member support to Obama in virtually all of the battleground states, according to internal NEA information and presentations.

Using data from outside pollsters and the union's own campaign and government lobbying operations, we are able to paint a reasonably clear picture of how NEA officials targeted their message to members, and what they expect to happen in the near future. While NEA is justifiably proud of the margins it produced among members for Obama, the union's success was very much a function of Obama's own appeal as a candidate, and not measurably due to NEA efforts alone.

NEA's statistics compare Obama's 2008 performance in eight key battleground states against that of Democratic candidate John Kerry in 2004. Obama met or exceeded Kerry's totals among NEA members in each state. But how different was this result from the rest of the voting public?

In only one state – Ohio – did Obama have a larger improvement among NEA members than among non-NEA members. Here is the breakdown:

Ohio – Obama +2 vs. Kerry overall, +7 among NEA members

Pennsylvania – Obama +4 overall, +4 among NEA members

Michigan – Obama +6 overall, +5 among NEA members

Nevada – Obama +7 overall, +2 among NEA members

Florida – Obama +4 overall, +2 among NEA members

Iowa – Obama +5 overall, +1 among NEA members

New Hampshire – Obama +4 overall, +3 among NEA members

Minnesota – Obama +3 overall, no change among NEA members

NEA can take credit for keeping independents and Hillary supporters on board and preventing anyone from jumping ship to McCain, but Obama's improvement over Kerry in 2004 was part of a general trend.

Ohio, however, is a completely different story. Back in May, EIA reported that NEA members had a higher opinion of McCain than they usually have of Republican candidates, and that McCain was leading among NEA members in Ohio. Both the national and state union took early action there and it paid off handsomely. NEA was able to reduce McCain's support among members in Ohio by 8 points and increase Obama's by 11 points.

Nationally, 41% of NEA Obama supporters said they considered voting for McCain (34% of NEA McCain supporters said they considered voting for Obama). At least initially, McCain's choice of Alaska Gov. Sarah Palin as vice presidential candidate stalled his slide among NEA members. The union's campaign and elections team admitted, "The Palin pick forced some voters (including our members) to take a second look at McCain."

NEA was able to reverse any movement by intensifying its strategy to tie McCain to George W. Bush. Virtually all of NEA's campaign materials painted McCain as someone who would continue the policies of the Bush administration, both on education and the economy.

No one was happier than NEA to see the lengths of Obama's coattails in picking up Congressional seats, though the union is realistic about the future, stating, "These margins and history tell us that 2010 will present real challenges to progressives to hold these majorities. I think even the DCCC [Democratic Congressional Campaign Committee] would say there are some seats that were won that are 'rental districts' and ones that are unlikely to be held in the 2010 cycle."

NEA is also fully aware that education does not rank highly among the concerns of the American people and President-elect Obama at the moment, but the union sees opportunities for some of its priorities until such time as NCLB reauthorization is taken up.

Other than the likely delay in getting some action on NCLB, the only area that could cause some early complications for NEA is on the issue of charter schools. The union expects Obama to double funding for the federal charter school program, and identifies chief of staff Rahm Emanuel as "a big charter supporter."

Over the years, NEA's policy on charter schools has covered all the bases: outright opposition, limitation, reluctant acceptance, co-opting and unionizing, and sponsoring its own charters. Such high profile support from a Democratic administration may require a little more coherence in NEA's charter school strategy.

In the current climate, it is clear that the political battles over public education will rarely be Republican vs. Democrat battles, but Democrat vs. Democrat battles. The disproportionate commotion over the possible choices for Secretary of Education indicates worry over which way the education policy winds are blowing, rather than the merits of the individuals involved. Despite the victories of its chosen candidates, NEA is as worried about those winds as any other organization.

BREAKING: New York Times reports Obama has chosen Arne Duncan as Secretary of Education. I expect NEA will say all the right things publicly, but I have to believe this is a big disappointment for the union.

2)  Last Week's Intercepts. EIA's blog, Intercepts, covered these topics from December 8-15:

* Sympathy for Obama. NEA's wish list includes interest in such education-vital positions as Under Secretary of Defense for Personnel and Readiness, the Federal Election Commission, the Interstate Commerce Commission, and the Department of Labor Agriculture Extension Service.

* Great Moments in Journalism. Chicago Public Radio demonstrates what "All Things Considered" really means.

* Friends at Sidwell Friends. Where policymakers and pundits meet to discuss the nation's public schools.

3)  Quote of the Week. "HARRIS re-stated ROD BLAGOJEVICH's thoughts that they should ask the President-elect for something for ROD BLAGOJEVICH's financial security as well as maintain his political viability. HARRIS said they could work out a three-way deal with SEIU and the President-elect where SEIU could help the President-elect with ROD BLAGOJEVICH's appointment of Senate Candidate 1 to the vacant Senate seat, ROD BLAGOJEVICH would obtain a position as the National Director of the Change to Win campaign, and SEIU would get something favorable from the President-elect in the future." – from United States of America v. Rod R. Blagojevich, and John Harris, page 64.

 

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