Archive for July, 2007

This Heartwarming Moment Brought to You by NEA

The following e-mail blast was sent by NEA to its state affiliates today. I’ve redacted the e-mail addresses and contact information:
Subject: The View – and a PR / Media Opportunity

We have a wonderful media opportunity available to us – but we need your help in making it happen!!

The View is looking for a “school in need,” and they’ve asked NEA to help find that school.

They have a partner putting up the money – and so the story will be The View, PayPal, and NEA (local, state, and national) work together to rebuild/save/reclaim a local school.

Imagine the school version of Extreme Home Makeover.

Obviously the school story needs to be very visual. But they’ve asked for more.

In working through the type of school they’re interested in, they want something that’s more than a natural disaster type of example – although that wouldn’t be ruled out. But they’re particularly interested in the human interest “story-behind-the-story.”

Maybe: The auditorium at a school known for its music program burns and all the children’s instruments were inside. They don’t have the money to rebuild or replace the instruments.

Here’s an example of what would not work … (we know because we asked) a school is devastated by a storm, but they are slowly rebuilding with insurance money and/or federal aid. (They had already checked out the Kansas schools destroyed by tornados and found that insurance was covering the rebuilding efforts.)

We need to hear back as soon as possible. They’re pushing to make a decision about the school by COB this Thursday. If you have a school in mind, please send us:

* The name and address of the school

* Describe the damage or repairs needed – and the approximate dollar amount of fixing whatever the problem might be (not critical – but helpful)

* Give details about what makes the school so unique (i.e.. demographics, special programs, history, etc.)

* A contact for the school and the local affiliate

You should send your suggestions and recommendations via email to {redacted}

Thanks for your help with this – It’s nice when doing good work can also pay off with major PR opportunities.
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Tuesday, July 31st, 2007

Shocking Labor News

Steven Greenhouse of the New York Times informs us that both the AFL-CIO and Change to Win federation like all the Democratic candidates for president and are unlikely to endorse anyone before the primaries.

“The field is much better from a worker’s standpoint than it was four years ago,” said UNITE HERE President Bruce Raynor. Funny, we didn’t hear any complaints four years ago.

In another earthshaking scoop, Greenhouse tells us the AFT is “leaning toward Mrs. Clinton.” Ya think?

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Tuesday, July 31st, 2007

The July 30 Communique’ Is Up!

Click here to read:

1) The NEA Paper Trail
2) Summer Doldrums for Teacher Union Membership
3) South Carolina: The Incredible Shrinking NEA Affiliate
4) Last Week’s Intercepts
5) Quote of the Week

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Monday, July 30th, 2007

British Scientist Upends Learning Orthodoxy

I admit to deep ignorance on the topic, but I’ve always been suspicious of the notion that children have separate and distinct “learning styles,” based purely on the fact that when I was a kid, no one bothered asking us what our learning styles were, and somehow we all managed to learn how to read.

This is certain to stir up the pot. Baroness Susan Greenfield, a professor of synaptic pharmacology at Oxford, calls the idea of learning styles “nonsense.”

“Humans have evolved to build a picture of the world through our senses working in unison, exploiting the immense interconnectivity that exists in the brain,” she told the Sunday Telegraph of London. “It is when the senses are activated together – the sound of a voice is synchronisation with the movement of a person’s lips – that brain cells fire more strongly than when stimuli are received apart.”

Greenfield added that after more than 30 years of research there is no independent evidence that any learning style inventory “has any direct educational benefits.”

Apparently there are academics in Britain who support Greenfield’s opinion, though I’m unaware of any outspoken critics of learning styles in the United States, where the theory originated.

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Monday, July 30th, 2007

Now We Are All Simpsons

Sherman Dorn blazed the trail. Alexander Russo issued the challenge. The world wants to know. What do you look like as a Simpsons character?
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Saturday, July 28th, 2007

Go Back to Sleep, New Jerseyans

The state of New Jersey just learned that its liability for the health care costs of retired state workers and school employees is $58 billion. This year’s state budget is $34 billion.

Gov. Jon Corzine called the news “a pretty heavy body blow.”

But not to worry. Rae Roeder, president of Communication Workers of America Local 1033, says workers and taxpayers shouldn’t panic about the cost because “the state isn’t going out of business.”

And therein lies the problem.

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Friday, July 27th, 2007

All You Ever Wanted to Know About the Washington Teachers Union

The Washington City Paper has a pretty long profile of the Washington Teachers Union and its president, George Parker. Is Parker progressive or a sellout? That’s the angle.

Key quote from the former head of WTU’s political action committee, who’s a Parker opponent, on how district administrators and Parker should interact:

“They should get nauseated when they hear his name because he should be fighting on behalf of the teachers.”

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Thursday, July 26th, 2007



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