Intercepts
A listening post monitoring public education and teachers’ unions.

This story about public schools in Erie, Pennsylvania, advertising on television hit the state news wire this week. Here’s one of the ads:

The schools claim they need the ads to compete with charter schools, which is interesting in light of this tidbit from a Wall Street Journal story last August: “KIPP Academies, a national network of charter schools, tried TV ads but yanked them for fear that parents might question ‘the quality of a school when they see it marketed like a used car,’ said Steve Mancini, a KIPP spokesman. KIPP found better success sending staff door to door in neighborhood to hand out fliers and talk to parents.”

And no, I don’t think the kids had SAG cards.

This entry was posted on Wednesday, December 30th, 2009 at 09:11 and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.