This story about public schools in Erie, Pennsylvania, advertising on television hit the state news wire this week. Here’s one of the ads:
The schools claim they need the ads to compete with charter schools, which is interesting in light of this tidbit from a Wall Street Journal story last August: “KIPP Academies, a national network of charter schools, tried TV ads but yanked them for fear that parents might question ‘the quality of a school when they see it marketed like a used car,’ said Steve Mancini, a KIPP spokesman. KIPP found better success sending staff door to door in neighborhood to hand out fliers and talk to parents.”
And no, I don’t think the kids had SAG cards.