Teacher union spokespersons are usually true believers, but they are also professionals trying to do a difficult job, which is to paint their organizations in an appealing light. A good communications director, when confronted with the information that the sun will rise in the east, will earnestly explain to you that it simply depends on your point of view.
Unions also have to deliver two messages: internal and external. They are often at odds. The union needs to convey to the public that it is not hidebound and unyielding, while conveying to the membership that it will not yield. This can lead to some headshaking comments.
For example, New Jersey Gov. Chris Christie urged voters to reject school budgets in districts where teachers have not accepted wage freezes (which were most of them). He was criticized for doing so. New Jersey Education Association President Barbara Keshishian called the move “irresponsible,” and claimed Christie “wants to make a bad situation even worse by starving schools of the resources they need at the local level as well.”
Well, the results are in. There was a large turnout, and voters appeared to have followed Christie’s advice. They rejected 58.7 percent of 537 school budgets. That was the worst showing for school budgets in 34 years.
You and I would be hard-pressed to spin this into a defeat for Gov. Christie, but that didn’t stop NJEA’s veteran spokesman, Steve Wollmer:
“It’s disappointing for sure, but also understandable. People are generally overwhelmed by property taxes in this state, and equally underwhelmed by what they’re getting out of Trenton. These votes were a referendum on his budget proposal. The election results are a real wakeup call to Gov. Christie and the legislature that we need some new solutions.”
If you say so.
Meanwhile, following a press release by the school system, the Washington Post published a story headlined, “Montgomery County to weigh student performance as a third of teachers’ reviews.” The school district seems to think this is a big deal, as part of Maryland’s renewed Race to the Top application. The Post evidently agreed by running the story. But then you get to the bit about the teachers’ union:
“However, Doug Prouty, president of the Montgomery County Education Association, said the agreement signed Tuesday would not effectively change the way teachers in the school system are evaluated.”
This leaves me wondering if: a) district officials are kidding themselves; b) they are trying to kid the Race to the Top judges and us; or c) the union is trying to kid its members. Whichever it is, you have to admire the story’s aim to get people excited about business as usual.