The National Education Association is in the midst of conducting focus groups and surveys of its members to identify “value clusters” that the union shares with its members. Ultimately about 2,500 members will share detailed information about what they value in their professional lives. The plan is to then line up programs and external messaging with those values.
The idea was prompted by the news that the average NEA activist is 3-10 years from retirement age, and that the younger members have a different set of priorities. Kids these days!