Intercepts

A listening post monitoring public education and teachers’ unions.

CTA Behind the Media Scenes

Written By: Mike Antonucci - Jan• 30•13

Earlier this month StudentsFirst, the organization founded by Michelle Rhee, released a national and state policy report card. California received a grade of “F.”

I don’t know how much media coverage the report card received, but the California Teachers Association is convinced it had a hand in the way the press covered the report.

The CTA Communications Committee had this to say in a report to the union’s State Council:

Assistant Communications Manager Claudia Briggs discussed working with the media in advance of Michelle Rhee releasing her Student’s First report cards, which resulted in a significant reduction in media attention to the report card.

This might just be boasting on CTA’s part, since I’m not sure how you measure how much media attention something would have gotten, but I wonder how often reporters ask Michelle Rhee to evaluate a CTA project before it’s done.

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